Privacy Policy

1. Information We Collect

Personal Information

We collect the following types of personal information:

• Name, email address, phone number
• Business information (for merchant partners)
• Location data (with your consent)
• Transaction history and purchase preferences
• Device information and usage analytics

WhatsApp Communications

When you interact with us via WhatsApp Business:

• Your WhatsApp number and profile information
• Message content and timestamps
• Delivery and read receipts
• Media files you share (images, documents)

Voice and IVR Data

For our Interactive Voice Response (IVR) services:

• Call recordings (with your consent)
• Voice commands and responses
• Call duration and frequency
• Technical call data (caller ID, network information)

2. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: To provide our loyalty and commerce platform services
• Communications: To send you updates, promotions, and support via WhatsApp and voice calls
• Personalization: To customize your experience and recommend relevant offers
• Analytics: To improve our services and understand user behavior
• Compliance: To meet legal and regulatory requirements
• Security: To protect against fraud and unauthorized access

3. Information Sharing

We may share your information with:

• Merchant Partners: To process transactions and provide rewards
• Service Providers: Third-party companies that help us operate our services
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In case of merger, acquisition, or sale of assets

We never sell your personal information to third parties.

4. WhatsApp Business Communications

Consent and Opt-in

We only send WhatsApp messages after obtaining your explicit consent. You can:

• Opt-in to receive promotional messages
• Opt-out at any time by replying "STOP"
• Manage your preferences in your account settings

Message Types

We may send you:

• Transaction confirmations and receipts
• Loyalty rewards notifications
• Promotional offers from partner merchants
• Service updates and announcements
• Customer support responses

Data Processing

WhatsApp messages are processed in compliance with WhatsApp's Business Policy and Indian data protection laws.

5. IVR and Voice Services

Call Recording

We may record calls for:

• Quality assurance and training purposes
• Dispute resolution
• Compliance with regulatory requirements
• Service improvement

You will be notified before recording begins and can opt-out if desired.

Voice Data Storage

Call recordings are stored securely and retained only as long as necessary for the stated purposes, typically no longer than 2 years.

Third-party IVR Providers

We work with certified IVR service providers who comply with Indian telecom regulations and data protection standards.

6. Data Security

We implement robust security measures including:

• End-to-end encryption for sensitive communications
• Secure data storage with access controls
• Regular security audits and vulnerability assessments
• Employee training on data protection
• Compliance with industry security standards

7. Your Rights

Under Indian data protection laws, you have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your data (subject to legal requirements)
• Portability: Receive your data in a structured format
• Opt-out: Unsubscribe from marketing communications
• Grievance: File complaints about data processing